Influencer Marketing Strategy

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How Influencer Marketing Strategy Works

Prominent Status uses a team of experts in digital content strategy to build your audience. We match your brand with the right influencer who can get your message to the right platform and the right audience. Part of the influencer marketing strategy we use involves making sure you are seeking the right target audience and tailoring your message to the most relevant niches in order to build your brand and sell more of your products and services. Here is a breakdown of our proven method to build your brand

How Influencer Marketing Strategy Works

Prominent Status uses a team of experts in digital content strategy to build your audience. We match your brand with the right influencer who can get your message to the right platform and the right audience. Part of the influencer marketing strategy we use involves making sure you are seeking the right target audience and tailoring your message to the most relevant niches in order to build your brand and sell more of your products and services. Here is a breakdown of our proven method to build your brand

Our Marketing Process

Below are some ways our team can help your brand gain awareness and drive sales through influencer marketing.

Step 1: Who is Your Target Audience?

By creating ranges that focus on the specific niches your product speaks to, we make suggestions of which people are most likely to buy your product.

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Step 3: Developing a Relationship with the Right Influencer

The qualities of a great influencer include:

  • Leadership: Well-respected with the audience they engage with whether it is a huge following or a smaller one.
  • Trustworthiness: Knowledgeable about activities that relate to your brand and can recommend your product with authority and truthfulness.
  • Ability to connect: Uses the social media platform which best communicates your message to your target audience.

Once you have determined who your target audience is, our influencers will help you figure out what that audience ultimately wants from you. Then, by making sure you understand the digital content so we can work together to create a better, more relevant and on-demand content. Our influencers know what general questions your audience will ask and will help you connect with them by addressing certain FAQs.

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Step 2: What Are Your Main Objectives?

Whether the goal is to increase your customers and subscribers or to increase your sales, our experts help you decide which goals you want to achieve through your influencer marketing campaign.

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Step 4: Your Content Plan

After we have determined what topics, niches, content is of interest to your target audience, our influencers then help you create a content plan with a detailed calendar of the future dates for deliverables. This plan is a way to coordinate with your influencer and content creators to establish a lead time.

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Step 5: Report on Metrics to Calculate Future Success

Our team helps ensure your brand’s marketing strategy is a success by using powerful tools to calculate and estimate the right method of success. Once you have your content plan, you can modify it as needed in order to stay current with the changing trends that speak to your target audience.

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Step 6: Keep in Touch

Let your voice be heard. Maintaining constant communication with your influence is the best way to deliver engaging and high-quality content to your target audience.

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THE PROMINENT STATUS ADVANTAGE

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Trailblazers

Founded in 2012, we were the first in Miami, helping re-create an entire industry

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EXPANSIVE NETWORK

We’ve been collecting our network of influencers and content creators for about 8 years

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EMPOWERED BY TECHNOLOGY

We utilize proprietary technologies to gather valuable insights and analytics on each influencer

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WHITE GLOVE SERVICE

We offer a one-stop shop for clients and brands and because of this service many of our competitors will become our clients

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IMPACTFUL RESULTS

Always innovating we can now easily and seamlessly amplify content to get 3x ROI on impressions and reach, really driving consumer behavior through our unique amplification add-on program options

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LET’S GET STARTED

Fill out the form and someone from our strategy team will be in touch to further discuss your upcoming influencer marketing campaign.

psinfo@prominentstatus.com

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